Mid-States provides full co-op management support to the manufacturer. We offer excellent support for tracking fund and coupon activity, creating concise promotional reports, processing claims, researching and resolving deductions and executing special project activities.
Mid-States creates and maintains principal and retail specific databases to track Marketing Development Funds (MDF's). This proprietary system is a key tool in maintaining accurate funding information. At a glance, a manufacturer can review the entire year's activity, check spending, and view account details for any given customer.
Promotion Management Tools
Mid-States provides the manufacturer with tools and reference materials that allow them to more efficiently plan, analyze, and develop promotions. Examples of these include seasonal and category specific ad books plus extensive ad files. Mid-States maintains three years of circulars for numerous retailers in the drug, grocery, and mass merchant segments.
Deductions have become an integral part of the manufacturer's business. Our co-op and deduction department has become a valuable asset to the manufacturer in alleviating deduction issues. Our ability to communicate with our retail customers and provide results is something we pride ourselves on. Our long standing relationships with our retail customers aid us in getting results that manufacturers sometimes have difficulty achieving.